Steven Spielberg didn't look any further than his own driveway for inspiration. "I've been driving a Lexus 4x4," said Spielberg, "and I thought Lexus might be interested in holding hands with us and going into a speculative future to see what the transportation systems and cars would look like on our highways in 50 years. The result of that exploration is something that elevates and transforms driving into an environmental experience." (See below for more about Lexus 2054 designer Harald Belker).
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